Business Communication
(Program available in Warsaw and in Łódź)
Program outline and objectives Communication management in business activity is today a key factor of organizational and personal success. High competence in social and business communication is necessary in order to addresses quick changes in a constantly globalizing environment. Specific communication goals can be reached only thanks to high language consciousness and the ability to use the language as a communication tool. Business Communication program integrates the knowledge and competence in the fields of linguistics and professional communication and guarantees high quality and thorough preparation of graduates for the challenges of the future.
Business Communication program strives towards developing competence in pragmatic language usage as a tool in interpersonal, business, mass and intercultural communication. Students will acquire the knowledge in the field of linguistics and ability to use language techniques specific for marketing communication, advertising and Public Relations.
The curriculum of the studies guarantees the acquisition of high managerial and marketing competence and prepares the students to perform not only such jobs as communication specialists but also as managers in the fields of advertising, Public Relations or marketing in those organizations where professional communication plays a key role.
Qualifications to be achieved
- using language as a tool to achieve specific communication goals e.g. persuasion, influence, imposing pressure or creating credibility
- use of language in public and mass communication, marketing and advertising, public rhetoric
- effective communication with the application of various media and advanced technologies
- intercultural communication skills in management, advertising and PR
- developing organizational and personal image
- negotiating and mediating
- information management
Curriculum
Core courses:
- Intercultural Communication
- Organizational Behavior and Leadership
- Practical English
- Varieties of English
- Selected Topics of the History of English
- Advanced Professional Communication
- Communication Theory and Research
- Contrastive Grammar
- Foreign Language Course
- Management Information Systems
- Finance and Accounting for Non-Financial Managers
- Graduate Thesis Tutorials – Capstone
Elective courses (students are expected to choose 4 electives from the offered course list):
- Global Marketing and Advertising
- American Media and Society
- Media Ethics
- Public Relations
- Research Methods and Strategies
- Language Aspects of Media Communications
Due to the nature and legal aspects of the Integrated Graduate program, participation only applies to candidates who hold a degree from a Polish university. If you are interested in Postgraduate Master studies, please select "Postgraduate" from the menu above.
Key facts about the program
| Diplomas earned: | Master diploma from Clark University and Magister diploma from Academy of Management | | Admission requirements: | Bachelor degree in English | | Full price: | 690 PLN per month | | Organization: | 24-months (5 semesters), option of taking one semester in the US
| Language of instruction:
| English | Course hours:
| 900 h
| | Credits: | 120 ECTS | | Admission deadline: | 1 October
| | Academic Coordinator: | Grażyna Budzińska, MBA, gbudzinska@clarkuni.eu | | | | | Visit related sections: | Admission | Organization | Tuition & Fees | Promotions |
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